This website is the largest & most comprehensive workplace study in higher education. The site was redesigned using the existing brand identity, while being organized & rethought to provide brand cohesiveness & consistency. The site is intuitive, easy to navigate & presents content in an intelligible way, making it easier for visitors to find what they are looking for.
The Legal Workplace brand was developed for a legal based workplace study, targeting legal administrators as its' main target audience. The brand name & tagline quickly communicate the intended messages, while the logo icon & logo type present clean, professional graphics that speak the vernacular of legal work.
The website for Ultrachem Inc. was redesigned using their brand standards. The iterative process involved critiquing various mock-up drawings of the website & eventually live interactive lay-outs. The site features complex back-end integration with a large product & competitor database. All data is carefully organized & easy to maintain.
GTI Millwork was rebranded from the original Group Three Inc. We evaluated their company, employees, work, clients & vendors. In-depth branding discoveries were realized & from this collection of information, the GTI brand identity was created. The logo shape represents the unique quality of their traditional work & the blocky typography suggests the boxy nature of most millwork. The approach was pragmatic & traditional but with flair & uniqueness.
I.T.M.S. was rebranded with a strategy of presenting themselves as the 100% natural, organic lawn care solution. The tagline "Green Plants, Blue Water" was used as the main communication throughout all pieces. This client was completely redesigned, including their brand identity, website, stationery, order forms, signage, vehicle graphics & more. It has proven to be extremely successful, putting this service company into a higher range of brand name providers.
The ROB brand identity began with the iconic literal logo, which features the highlight color of any photograph shown within the center lens. When viewed on the site, the photography on display will highlight within this area of the logo. The main goal of this website was to be unique, but to also allow the photographs to speak for themselves, limit the unnecessary graphics & use neutral tones to allow the photos to pop.
The rebranding of this Civil & Geotechnical Engineering, Land Planning & Surveying form involved a subtle transition from the old dated logo & identity into a newer, modern representation of the firm. The logo shape was inspired by a tool used in the surveying field & the branded orange swoosh was used as a consistent brandmark across all materials, representing the construction industry, while drawing your eye through & around the page.
Baiada was rebranded to communicate to clients having higher end weddings & events, who care about having beautiful documentation photography. The modern icon juxtaposed with the traditional logotype & filigree provides a contemporary identity with all the classicism of a wedding. The website is a custom Flash site, utilizing SlideShowPro Director, allowing them to easily make updates. The front-end is an ActionScript 3.0 built interface, which interacts with Director. The mobile version uses HTML5 slideshows from Director. The Baiada Photography website was the winner of SlideShowPro's website of the month in March 2010.
IMS approached us to brand their business, with the objective of presenting the business primarily as a landscape lighting contractor, while secondarily maintaining the company as a landscape irrigation contractor, which was their primary revenue source. We developed an iconic identity, using shapes, colors & textures to communicate light & water. These brand attributes are featured throughout all materials.
Lightwork Photography's objective was to target female clientele, specifically brides & moms. Because Lightwork's owner is also a woman, it made sense to develop a feminine logo & identity. An iconic shape was used to hold the vintage style typography in a cohesive enclosure, while providing an icon & texture to be used throughout all pieces.
The rebranding of First State Elevator involved creating unique graphics to represent this company within this service industry. The identity features an iconic logomark which incorporates the "1" within an emblematic container & suggests the three-dimensional shape of a building & upward momentum of an elevator.
Various additional website designs are featured within this section. All websites were custom designed & developed - although most within an existing brand.
A variety of print graphic designs are featured within this section.
A variety of package & dimensional paper design are featured in this section. Most pieces were created while a Production Artist / Paper Engineer / Designer for Structural Graphics - www.structuralgraphics.com. To read more, please see my resume.
I have extensive knowledge from a diverse array of experiences: studying at D.C.A.D & The Pratt Institute; interning & working in NYC for various agencies; working as an in-house Art & Marketing Director for a publisher & an R&D firm; working as a dimensional package designer, production artist & paper engineer for Structural Graphics; & several other short term contract projects for various agencies.
Currently, I work as a freelancer & specialize in brand identity design, logo design, website design & development & print graphic design.
All work begins in a blank sketchbook with pen, as all pieces are created from scratch. Initially, we conduct research & gather content into a document, followed by brainstorming & conceptualizing. This consists of iterating a series of drawings & mock-ups until they have been critiqued, revised & ultimately approved to go into production.
Each design problem is approached from a business perspective, discovering & analyzing the purposes, functions, goals, objectives, target audience & media of each piece. When the design problem is defined & understood, a solution will present itself through the process.
