My sketchbook is my main tool; a starting point; a place to brainstorm and try out concepts and ideas. These scans are from my personal sketchbooks, and go back over 10 years. I have been designing user experiences and interfaces for as long as I can remember, and it was these sketchs that led to digital prototypes and ultimately finished web experiences — some of which have been award winning. These wireframes and sketches were never meant for others' eyes, but it shows how I process information, think through the user profile, branding, aesthetic, hierarchy and so much more. After sketching out a basic wireframe or sitemap, I would create more refined sitemaps in various applications, and digitally prototype directly within the code.
The Legal Workplace brand was developed for a legal based workplace study, targeting legal administrators as its' main target audience. The brand name and tagline quickly communicate the intended messages, while the logo icon and logo type present clean, professional graphics that speak the vernacular of legal work.
The rebranding of this Civil and Geotechnical Engineering, Land Planning and Surveying form involved a subtle transition from the old dated logo and identity into a newer, modern representation of the firm. The logo shape was inspired by a tool used in the surveying field and the branded orange swoosh was used as a consistent brandmark across all materials, representing the construction industry, while drawing your eye through and around the page.
I.T.M.S. was rebranded with a strategy of presenting themselves as the 100% natural, organic lawn care solution. The tagline "Green Plants, Blue Water" was used as the main communication throughout all pieces. This client was completely redesigned, including their brand identity, website, stationery, order forms, signage, vehicle graphics and more. It has proven to be extremely successful, putting this service company into a higher range of brand name providers.
Overall credit card re-design / re-fresh for Choice's new Brand Identity. It is created using an orange core, with a pearescellent white top, featuring spot gloss varnish. The brand logos are screened back white, as a subtle grouping of the brand family. The bottom of the card features Metallic coating with a matte finish.
Working with the Choice Privileges Brand and Legal Team to find a unique solution and how to display the Choice Privileges families' identities on the card. Our unique solution was to print the brand's logo on the back of the card — the first time we had attempted this. However, there was still a requirement to display the brands on the front of the card, and also a request to not display them. Solving this problem, by subtley displaying each sub-brand in white screen, and in full-color on the back.
We worked directly with the card manufacturer, participating in several proof tests, and on-site press approval of the final product.
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This book features elegantly designed graphics and typography. This book was typeset in it's entirety, in addition to beautiful layouts, title page and cover / dust jacket design.
These pieces were designed monthly to be inserted along with a customers paper statement. Because L.L.Bean's target audience mostly received paper statements, marketing towards this group was ideal. Using the L.L.Bean brand standards guide, while working alongside the product owner and L.L.Bean, we designed monthly inserts that had a specific value proposition that changed on a monthly basis.
Working with our team's Creative Director, and alongside the A.A. Brand team — we pitched ideas for dimensional mailers that would "put the viewer in the scene" ... while also expressing "30% more." This favorite was designed, to provide intrigue through imagery of an Italian coast-line, ask the viewer a question — then putting the viewer in this new world.
This site was designed digitally in HTML/CSS/JS and integrated into WordPress. Back-end work was involved, including hosting consultation, setup and maintenance. Google Analytics, tracking tools and an SEO campaign were created. The sites feature SVG graphics and animations. Lots of jQuery was written to create transitions, animations and interactivity.
This site was designed digitally in HTML/CSS/JS and integrated into WordPress. Back-end work was involved, including hosting consultation, setup and maintenance. Google Analytics, tracking tools and an SEO campaign were created. The sites feature SVG graphics and animations. Lots of jQuery was written to create transitions, animations and interactivity.
GTI Millwork was rebranded from the original Group Three Inc. We evaluated their company, employees, work, clients and vendors. In-depth branding discoveries were realized and from this collection of information, the GTI brand identity was created. The logo shape represents the unique quality of their traditional work and the blocky typography suggests the boxy nature of most millwork. The approach was pragmatic and traditional but with flair and uniqueness.
Lightwork Photography's objective was to target female clientele, specifically brides and moms. Because Lightwork's owner is also a woman, it made sense to develop a feminine logo and identity. An iconic shape was used to hold the vintage style typography in a cohesive enclosure, while providing an icon and texture to be used throughout all pieces.
The website for Ultrachem Inc. was redesigned using their brand standards. The iterative process involved critiquing various mock-up drawings of the website and eventually live interactive lay-outs. The site features complex back-end integration with a large product and competitor database. All data is carefully organized and easy to maintain.
This website utilizes new CSS3 technology & the modern, scrolling behavior of users on all devices, to present sections of the site in the exact size of the users' devices' viewports. It uses extensive responsive layout breakpoints to show all Attorneys properly across all devices.
This website is the largest and most comprehensive workplace study in higher education. The site was redesigned using the existing brand identity, while being organized and rethought to provide brand cohesiveness and consistency. The site is intuitive, easy to navigate and presents content in an intelligible way, making it easier for visitors to find what they are looking for.
